The use of Social Media for business purposes is all the buzz today.
In addition to Facebook and Twitter, You Tube videos are are also in the mix.
Companies have their own accounts and I guess the hope is that their followers will see their products there and participate in discussion and share their details with the companies involved.
However, this is not without its problems. If the companies are not careful they will be seen as too "self-promotional" and there is a general trend for Social Networkers to reject advertising and the companies that use social media run the risk of alienating their potential customer base as opposed to expanding on it.
Also, when it appears that the Facebook and/or You Tube is the ONLY means that the company in question is using (or at least in the main), it makes them look amateur and desperate to get attention that they would not get otherwise.
In addition, when all the comments and entries appear to come from the same users, you have to start to suspect that they are are not "self promoting".
If I make a blog post based on my observations of your activity and you (the company) visit this blog, I can see that you are visiting and where from. It is in this way that that I can confirm that the only people who are interested in hearing what I say are the company themselves. I know this because all visits originate from the same geographic location (not far from KL and environs actually)
In addition to Facebook and Twitter, You Tube videos are are also in the mix.
Companies have their own accounts and I guess the hope is that their followers will see their products there and participate in discussion and share their details with the companies involved.
However, this is not without its problems. If the companies are not careful they will be seen as too "self-promotional" and there is a general trend for Social Networkers to reject advertising and the companies that use social media run the risk of alienating their potential customer base as opposed to expanding on it.
Also, when it appears that the Facebook and/or You Tube is the ONLY means that the company in question is using (or at least in the main), it makes them look amateur and desperate to get attention that they would not get otherwise.
In addition, when all the comments and entries appear to come from the same users, you have to start to suspect that they are are not "self promoting".
If I make a blog post based on my observations of your activity and you (the company) visit this blog, I can see that you are visiting and where from. It is in this way that that I can confirm that the only people who are interested in hearing what I say are the company themselves. I know this because all visits originate from the same geographic location (not far from KL and environs actually)
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